IPG Mediabrands

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands announced today that it has appointed media industry vet Graham Moysey to CEO, IPG Mediabrands Canada, heading up the company’s operations in the region from its Toronto headquarters. He officially starts on February 12th and replaces Harvey Carroll. Mr. Moysey will report to Jim Hytner, COO of IPG Mediabrands. In his

Joined IPG Mediabrands last June as Head of Digital Strategy, Aurélien Ripoche has been appointed Deputy Managing Director of Initiative. Its mission is to support customers and teams, especially on innovation and digital issues. He will also participate in the development of the agency’s digital strategy with Thomas Jamet , CEO of IPG Mediabrands France,

Data After the Gold Rush

January 22, 2018 | Share this article

By Geoff Copps Managing Partner, Head of Data, IPG Mediabrands UK There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets. For those of us still grappling with how technology is transforming the communications industry, there is much to take from events that unfolded

IPG Mediabrands Malaysia has appointed Mahesh Reddy Voncha as Head of Performance for Reprise. In this role, Voncha (pictured) will spearhead digital initiatives within IPG Mediabrands’s full-service Paid Search, Performance and SEO arm, working across all clients to lead adaptive digital solutions that tackle business bottlenecks and deliver measurable results. Chief Executive Officer, Bala Pomaleh

The incorporation of Mapi Merchante as director of Analytics & Insights is the firm commitment of IPG Mediabrands to offer each client 100% integrated solutions to accelerate their business. Mapi Merchante joins IPG Mediabrands as director of Analytics & Insights to serve all the group’s clients. Raúl Devia, Head of Research, will report to Mapi,

ACCOUNTABILITY and digitalisation will enhance their presence in the advertising industry this year as the sector faces continued challenges in terms of weak consumer sentiment amid economic headwinds. Agencies, marketers and media owners are taking a strong stance on accountability by working closely to ensure they collectively reap the best results. Marketers, for example, will

IPG Mediabrands and McCann Worldgroup (IPG Interpublic Group) and the DigiTouch Group have entered into a commercial partnership. The agreement is based on the reciprocity of the services offered by the two companies that, working four hands on the projects, will be able to enhance their respective skills and knowledge in the on and offline