After several years of an arms-race in advertising’s technology super-powers, it has become fashionable for ad-tech advocates to profess a pivot to the more creative art of the craft. But what does that look like in practice? To the North America MD of IPG Mediabrand’s ad-tech unit, data and creativity are not two separate worlds – they

The campaign includes the programmatic purchase of an action for the street, which was made with the HR-V model car of this well-known Japanese brand, together with Cadreon and its partners Clear Channel, Rubicon and Mediamath. In the hands of Cadreon, the trading desk of IPG Mediabrands and its partners Clear Channel, Rubicon and Mediamath,

If there is one thing Asian marketers want out of programmatic, it is help with integration and data insights. With so much focus now on analytics, marketers will need a way to tie all the data together to drive more informed decisions. They also want these insights to enrich storytelling across all marketing and communications

By Andy Butters, head of Caderon EMEA In a world in which trust and transparency issues are changing the way advertisers view programmatic, the need for close and open relationships between client and agency is more important than ever. It is vital that to realise its true benefits, clients need not just to invest in

Cadreon Opens Leeds Office

July 21, 2017 | Share this article

Cadreon, the ad tech unit of media giant IPG Mediabrands, has announced the launch of a Leeds office. The team has been drawn from existing staff from Stickyeyes Group, which IPG bought last September, and the office is at their Wellington Street HQ in Leeds. There are plans for “rapid expansion and development” in future

IPG Mediabrands has hired two digital media veterans to oversee the East Coast and West Coast operations of agency trading desk Cadreon.

Ethan Kraus has been named senior vice president-Cadreon East, responsible for Cadreon’s programmatic team in New York City.

He joins from Dentsu Aegis Network’s Amplifi unit, where he was senior vice president-group director, digital.

Karin Mihkels joins Cadreon as senior vice president-West, responsible for its Los Angeles and San Francisco teams.

She joins from principal consultant at KMF International.

IPG Mediabrands Japan has appointed Hiroki Ito as the head of its adtech unit Cadreon.

Ito joins from AdRoll Tokyo, where he was director of agency sales. In his new position, he will report to Anthony Plant, chief executive officer of IPG Mediabrands Japan, and Yean Cheong, the head of Cadreon for Asia Pacific.

Ito has 17 years of experience in digital marketing, with expertise gained at both Japanese and global companies such as Netyear, Oracle, Wunderman, and more recently four years at Google.

IPG Mediabrands has received an impressive total of 30 shortlists for the upcoming Festival of Media Global Awards. Coming off a strong showing at Festival of Media APAC awards, this is more testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by UM, Initiative, Cadreon and Ansible. Section Category Entry title

Erica Schmidt, managing director of North America for Cadreon, will speak about the state of programmatic and advanced TV at Programmatic IO on April 5 in San Francisco.

The times, they are a-changing for traditional TV planners.

Advertisers and agencies increasingly expect to buy TV, over-the-top (OTT) and mobile on a converged basis. And many want to bring their own data to the bargaining table.

For example, Interpublic Group’s investment arm, Magna, revealed in January it would double its spend on Roku. In addition, it would create custom targeting segments via IPG’s ad tech unit, Cadreon.

As viewership shifts to OTT and short-form video, agencies have been forced to adapt their planning strategies.

“The bulk of where time and dollars are spent is not on traditional TV anymore and we, as an industry, are just trying to catch up with that,” said Erica Schmidt, the North American managing director for Cadreon.