Ansible on the Future of the Mobile Media Business – Q&A With Benjamin Bring
Ansible is the mobile marketing and advertising specialist within IPG – the 3rd largest holding company in the world. Can you share more on your role as VP, Mobile Media Director at Ansible and what it entails?
I lead the media business nationally. My team acts as an extension of the traditional media teams and work with them to execute strategy, activation, research, analytics, creative and much more. Currently the team is about 15 folks of varying backgrounds. Some are agency vets and other are from the publisher side, which gives us a nice mix of understanding and experience when it comes to mobile first executions. I am personally responsible for the growth and profitability of the business.