Jim Hytner , Global Chief Operating Officer of IPG Mediabrands , made official in recent days the promotion of Andrea Sinisi to the role of General Manager of Initiative Italy . After the recent announcement of the appointment of Mat Baxter Global CEO of Initiative, promoting Sinisi demonstrates the intention of the network to put more focus on strategy and development. As the profile of Baxter, in fact, also to Sinisi it has a strong strategic footprint: previously he served as Managing Partner for Growth & Transformation Initiative and, from 2014, Head of Marketing Sciences.