IPG MEDIABRANDS

IPG Mediabrands

_ A Vision by Matt Seiler, Global CEO, IPG Mediabrands

​It's time for someone to take responsibility for clients' total business outcome... We are that someone.

We heard all the arguments. "You can't do that, you only impact a certain portion of their business." "What if they don’t deliver?" "How can you keep your people committed if the client doesn’t look to be making goal?" We heard them for many (many) years. But, by 2010, it was high time to own up to what being a partner truly meant. Agencies and the groups that support them bristle at the term "vendor," rally against being commoditized. Yet act like vendors and by trying to differentiate, ensure they will in fact be commoditized. We put skin in the game. We live to drive our clients' businesses. We celebrate the diversity of thinking that leads to unexpected solutions and the results they drive. We are different, and couldn’t be more excited to be alive in this exciting moment. We herald all the moments that come.

Pay-For-Performance

_ A Narrative by Jeff Lupinacci, Global CFO, IPG Mediabrands

​Accountability is a term that gets tossed around in our industry, but in nearly 50% of our client engagements, we have put our money where our mouth is. IPG Mediabrands is a true partner, in every sense of the word. Pay-for-performance is not a product offering, not a shell of a pledge, it's what keeps us focused on doing what's best for our clients at all times. A simple truth...people do what they’re paid to do. We're paid to drive business results.

Staying Ahead of The Future

_A Narrative by Jim Hytner, G14 CEO & President of Global Clients, IPG Mediabrands

​In today’s complex world, it is not enough that marketers manage their businesses by regions. At IPG Mediabrands, we understand both the differences among cultures, as well as the deeper similarities that join us together across boundaries. Countries may be similarly understood by not only their geography, but also their consumption of media, economic conditions or access to technology. That’s why we have structured our global operations by market clusters. The IPG Mediabrands G14 – inclusive of Australia, Benelux, Brazil, China, France, Germany, India, Ireland, Italy, Japan, Mexico, Russia, Spain, and the UK – has triggered rapid growth in developed and developing economies. A healthy media sector is intrinsic to progress and cash flow. As we're going through a major evolution of the world's economic balance, we must align the client's agenda with the advertising centers of tomorrow.

The Global Neighborhood

_ A Narrative by Andrea Suarez, CEO, World Markets, IPG Mediabrands

​We have restructured the world around markets that are most alike, not just "in the neighborhood." This cluster structure has allowed us to share best practices and bring key specialty solutions to priority markets -- especially as relates to accumulating data needed to drive business performance.

• Global Markets

Disruption Towards Action

_ A Narrative by Gayle Troberman, Chief Marketing & Ideas Officer, IPG Mediabrands

A passion for disruption. A bias towards action... That’s what we look for in ideas, in people, content, culture, technology and life in general. People are simply too innately curious an too easily bored, to settle for ideas, conversations or marketing messages that do not evoke an emotion and make you want to DO something with it, about it or to it. Let’s challenge ourselves to create the stories people cannot stop telling and selling for us.

Global Curiosity

_ A Narrative by Daryl Lee, Global CEO, UM

While media used to be only a source for news, discovery and entertainment, it's now also a source of personal creativity and utility, a tool for helping people to express and do the things that matter most to them. Media has gone from something people watch to something they also share – all over the world. We embrace these changes because we're curious, which lets us adapt and excel in this fast-paced change environment. We have reorganized our agency around a culture of purposeful curiosity. Our curiosity for our clients’ business means we prioritize our investment around business outcomes, and it works. Our curiosity for real-time analytics yields insights, strategy and continuous optimization, that works. Our curiosity for working differently, and more creatively, with media owners works. Our curiosity for how to change people’s behavior through deeper engagement with the right media works. In short, for our clients, Curiosity works.

Simple, Yet Courageous

_ A Narrative by Jim Elms, Worldwide CEO, Initiative

​Today’s marketing environment can often be overwhelming for brands as the race to keep pace with the changing consumer environment never rests. And so it’s my belief that the modern agency needs to not only work faster and smarter, but we must be more courageous and brave in challenging clients, be willing to be decisive on their behalf and most of all we MUST make it all simpler. Otherwise, we’re adding more complexity when in fact we’re hired to do the opposite. At Initiative we live this ethos everyday allowing clients to see succinctly the impact we have on their business. We achieve this with an elegant international approach but one that continues to reflect the strong regional cultures Initiative’s teams have become known for across the globe.  

Forward-Thinking Philosophy

_ A Narrative by Mauricio Sabogal, Worldwide CEO, BPN

​Our world is driven by the latest trends in the digital and social landscape, shaped by citizens. Media agencies, more than ever, must focus on envisioning and creating effective and long lasting connections between audiences and brands. We embrace technology to infuse passion, innovation and proactivity when integrating the right content throughout their social and ever-evolving journeys. Programming brands to do so while having real-time feedback on performance is a priority to maximize investment and efforts. These are the biggest propellers to greatness and achievement in our industry and so they are at the backbone of our philosophy.

Smart Solutions, Client Victories

_ A Narrative by Brian McMahon, CEO, ORION Holdings

​Surplus materials equal profit. Partnered solutions breed collaborative savings. Deep passion for growing businesses produces scaling at lighting speed and businesses that succeed effectively across a variety of disciplines. How? Vision must center on beginning each company with a diverse team of talented, experienced, and hard working individuals from around the world, all bound by one singular mission: no idea is too small, or too outlandish to deliver client victories. That's how we energize change.

The Human Scale

_ A Narrative by Alastair Procter, Chief Human Resources Officer, IPG Mediabrands

​Everyone talks at every industry gathering about how impossible it is to find great talent. We don’t have that problem. Our guess would be the other guys aren’t looking in the right places. We focus on hiring outside the industry to incorporate a broad range of expertise and perspective that deliver powerful solutions for specific needs. It's this collaborative mix of diversity that shapes our culture with good people doing great things.

• Careers

Volatility Breeds Opportunity

_ A Narrative by Tim Spengler, Worldwide CEO, MAGNA GLOBAL

​We believe that the rapid disruptions in the media marketplace can provide spectacular returns. Identifying and capitalizing on these disruptions requires a rigorous understanding of supply and demand. And in an industry where the rules that govern transactions are in flux, it is also critical to understand new and unique ways to drive value. Along three dimensions - supply, demand, and new value drivers - the current volatility breeds opportunity.

• Media Economy Report

Identify & Deliver

_ A Narrative by Lynn Fantom, Chairman & CEO, ID Media

​At IPG Mediabrands, we have three separate ways we direct our efforts toward our clients' business outcome, one to one, some to some and one to most. We lead the "one to one" group. All of our efforts are designed to encourage individuals to take actions that collectively drive results.

The Audience Movement

_ A Narrative by Brendan Moorcroft, CEO, Mediabrands Audience Platform

​We are laser-focused on improving insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time. Mediabrands Audience Platform, or MAP as we call it, is a constellation of data-driven services and enabling technologies focused on all addressable platforms - search, display, mobile, social, video, applications and e-commerce. The right audiences delivered at their highest level of engagement and at their most efficient moment.

• Reprise Media
• Ansible
• Spring Creek
• Cadreon

The Innovation Economy

_ A Narrative by , David Rosenberg, Managing Partner, IPG Media Lab and Chad Stoller, Managing Partner, IPG Media Lab

​Making the complex simple. Finding utility in an almost limitless sea of possibilities. That's the job of the IPG Media Lab. Our virtual lab houses a database of more than 500 technology based solutions that all our IPG Mediabrands employees can consider when helping to drive business outcomes. And our physical lab offers the opportunity for clients and agency partners to explore more than 50 of these opportunities at a time in our state-of-the-art facility based in New York.

• Blog

Refining Identity

_ A Narrative by Deidre Smalls-Landau, EVP, Managing Director, Identity

​Most groups do multicultural because they have to or because clients have allotted budgets to and for these audiences. We do multicultural because we see the incredible value these communities bring to us all through the trends that emanate from them, from the cultures they help drive. Sport, fashion, entertainment are all driven by multicultural audiences. Multicultural... It's what’s next!