Henry Tajer on IPG Mediabrands’ Continued Investment In France

October 27, 2016 | Share this article

He took advantage of his stay in France to enjoy the success and the passage “congratulate the teams.” Henry Tajer, CEO of IPG Mediabrands world, has playfully. The group of media agencies Interpublic has recorded in the hexagon its biggest growth in ten years. We will not know the detail of the figures just do we know that “billings” (sales volume) increased by 40%. But recent gains budgets reflect this success: H & M, Club Med and more recently MAIF or the Cniel …

After a few months of fears, IPG turning the corner. “And we will continue to invest in France , ensures Henry Tajer his strong Australian accent. Mainly in the digital, with external acquisitions. We focus on additional areas in our activities. ” Meanwhile, what assessment do the last two years? ” We changed strategy by refocusing us on creative content. Our work has changed dramatically, ” he advance. Although this movement was generally on the market … “We prefer to observe and enter later in the game. Arrive early take you to make mistakes. With hindsight, we try to make things better ” , he defends.

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